One thousand monkeys

Sometime this weekend, I guess, Scribd.com will record the one thousandth online read of Gerry Boylan's   Christ in Training, digital edition. Although this number does not accurately reflect the number of people who actually read the book form stem to stern, it does indicate the number of times the book cover and title was flashed before their eyes for at least 3 seconds.

Each of those eye-flashes are called 'impressions' in the advertising-communicating trade, and they all add up.

Even for those who do not read the book, the title itself contains a revolutionary idea: Christ In Training. Many, I suspect, will read that title with revulsion, and as being unacceptably foreign to their conditioned thought patterns. But, that guarantees that the seed will be planted and remembered.

Don't read the book.

Just think about the title Christ In Training today.

-  oOo   -

Tom Fox
Louisville, Kentucky
Tom Fox on Scribd.com